Jameson Whiskey

Qualitative Researcher
Creative Development Research


A brand new comms strategy - Jameson Widen the Circle (the first in ten years) celebrating the power of being yourself will create more genuine worth while connections.  

An ongoing collaboration over four months with Jameson global insights team and TBWA. Using customer insight to guide the creative process. We first explored how friendships are forged with consumers across seven markets, this helped the development of different routes. These routes were then explored and refined further using customer insight. The final step executional guidance for the final TVC.